Memorial Cherry Tree planted at BMW Driving Center
As its roots spread, its branches grow, its increasing number of blossoms’ will represent the lives touched by the Guard Your Life program.
In chaos theory, the butterfly effect suggests a small change can result in large and significant differences
As of 2017, more than 900 teens have learned how to become safer drivers during the Guard Your Life Challenge classes at the BMW Driving School in Greer, SC. The classes are held four times a year.
Thanks to the generosity of sponsors, volunteers, and past students, Guard Your Life Challenge is offered free to teens, except for a refundable deposit to hold the spot in the class. After the class is over, the deposit can be either refunded or donated to help cover the cost of future classes.
The program is only possible due to the generous support of the BMW Performance Center as well as volunteers from BMW Manufacturing, Entercom Upstate, and Clemson University's International Center for Automotive Research (CU-ICAR). For the past two years, CU-ICAR researchers have studied the program’s impact on teens, using surveys immediately after the program as well as follow-up phone interviews later on. “Over half of the students who participated in the Guard Your Life event have used the skills to prevent themselves from being in a crash,” according to Dr. Johnell Brooks, Associate Professor and Researcher at CU-ICAR .